A North Dakota company whose software is used to help farmers gauge a crop’s profitability on a field-by-field basis will now run with the Deere.
John Deere on Nov. 12 announced it has acquired Fargo-based Harvest Profit for an undisclosed sum.
Harvest Profit — whose software was already integrated with the John Deere Operations Center system, as well as Climate FieldView and Agrimatics Libra Cart — will “retain its brand name” under Deere ownership, the company said in a release.
Harvest Profit’s current software offering will continue to be available through the John Deere Operations Center, Deere said. The acquisition “ensures current and prospective John Deere customers will have access to this analytical capability and provides them with continuity moving forward.”
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That said, “Harvest Profit has and will continue to have API (application programming interface) connections with other farm management information systems,” Lane Arthur, Deere’s vice-president for data-applications and analytics, added via email.
Harvest Profit customers, he said, “have the choice to use the solution that best meets their needs.”
Just in August, Harvest Profit had announced “enhanced integration” with Bayer-owned Climate FieldView, which previously allowed the two systems to share information on fields and boundaries, but now also allows transfers of “as-applied data,” such as at plantings, sprayings and harvests.
First set up in 2015, Harvest Profit has said its products are meant to give farmers “more visibility into the financial side of your farm… making it easier for you to track your farm’s costs, profits, grain marketing positions and inventory.
“Spreadsheets are amazing tools that we are huge fans of, but they aren’t well-suited to the complex task of managing all of the inputs and outputs of a modern farm.”
Harvest Profit’s software “provides financial visibility for the customer of their operations enabling confident and proactive management decisions that make them more profitable and sustainable,” Arthur said in Deere’s release.
The Fargo company’s products, he said, “will provide John Deere customers with a forward-looking financial lens, better visibility into their farms’ profitability, and insights to help them make the best possible decisions managing their operations.” — Glacier FarmMedia Network
