Andrea Brocklebank will become the Canadian Cattle Association’s chief executive officer in March the association said on Tuesday.
Brocklebank is currently the executive director of the Beef Cattle Research Council (BCRC), a division of the Canadian Cattle Association.
Brocklebank will be replacing executive vice president Dennis Laycraft, who is retiring. Laycraft will be maintaining business as usual until the leadership transition takes place in March.
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Brockleback was chosen based on the reccomendation of an executive recruitment firm.
“She’s been leading the BCRC for about 20 years and it’s grown tremendously over that time, including building a reputation for being a very trusted, credible organization that keeps producers at the centre of all its decisions,” said BCRC communications director Tracy Herbert.
During that time, the research council has funded important research and collaborated with many other groups.
“Our extension and knowledge mobilization portfolio started under Andrea’s leadership and has grown tremendously as well,” Herbert said.
“Andrea was born and raised on a beef operation and manages it now with her husband, so she’s very grounded in the realities of production and takes a very pragmatic approach and strategic forward-thinking approach to her leadership.”
“Working with Andrea for the past 15 years, I’ve watched and been inspired by her qualities, which are integrity, resilience, humility and clarity, and she has led a fantastic culture here at the BCRC,” Herbert said.
”It’s a culture of pragmatism, respectfulness and curiosity, and those are some of the qualities that have contributed to her success, her positive impact and her collaboration. Those will serve her very well at the CCA.”
The CEO role is new to the Canadian Cattle Association. CCA president Tyler Fulton said it was chosen because it more accurately represents the role of the senior staff member.
Herbert will be BCRC’s interim executive director. She has led the BCRC’s knowledge mobilization and communications program since 2011.
Herbert lives in Lloydminster. Her family operates a mixed farm between Neilburg and Maidstone, Sask.
-Updated Jan. 7
