Bayer CropScience has reorganized its Canadian head office, aiming to operate more as a “solutions provider” for farmers than as a “technology provider.”
“This restructure will provide focus and vision for our new strategic platform,” Kamel Beliazi, CEO of Bayer CropScience Canada, said in a release Tuesday. “As our company moves forward, we recognize the need to provide holistic and integrated solutions for our customers.
Bayer CropScience said it will move toward a more “cross-functional” approach for its products, aligning its Crop Protection and BioScience businesses instead through “integrated crop platforms.”
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Those platforms, the company said, will focus on cereals and oilseeds in Western Canada and on horticulture and row crops in Eastern Canada.
The Calgary-based Canadian arm of German multinational Bayer’s seed and crop protection company has created three new roles in upper management, effective Oct. 1.
Al Driver, who until now was vice-president for sales and marketing, has been retitled as vice-president of marketing and business development.
Driver will be tasked with “portfolio management based on an integrated crop strategy, including market development and product management,” and responsibility for business intelligence and communications.
Paul Thiel, until now vice-president of industry relations, will be vice-president for innovation and public affairs, responsible for crop protection research and development, regulatory, government and public affairs and industry relations.
Rob Schultz, until now director of sales, has been retitled as director of sales for Western Canada, responsible for the sales regions and staff across Western Canada including InterAg (retail distribution), targeted customer strategy, customer service and line company management.
