Decoding the science behind the story

Reporter’s Notebook: The more I do this, the more familiar the terms become

Published: August 11, 2025

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Trying to keep up: Soil science seminars can feel like a firehose of information, but somewhere in the complexity, there’s a story waiting to be told. PHOTO: Don Norman

At a recent agricultural conference in Winnipeg, I sat through a soil science session that left my notebook looking like something out of a spy thriller. Scrawled across the margins were chemical names I couldn’t spell, acronyms I didn’t understand, and a recurring shorthand: “L/U” — short for “look up.” It’s my way of flagging the terms that fly over my head so I can unravel them later.

The speaker, a soil scientist, was sharp and efficient, clearly trying to fit 16 site-years worth of information into a 40-minute talk. I respect that. But as someone who didn’t grow up on a farm — and who learned about agriculture from this job, not from the back of a combine — it can be overwhelming.

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There’s an assumption baked into these talks that the audience speaks the same technical language. Usually the agronomists in the room understand, and many of the farmers do, as well. They know how sulphur interacts with soil pH, what microbial mineralization means, and which enzyme kicks off the nitrogen cycle. But for me, it’s like jumping into a university course halfway through the semester and trying to catch up.

So my job becomes a bit like codebreaking. I have to take the specialist language of science and translate it into something useful — not just readable — for an audience that’s smart, practical and deeply experienced. I can’t dumb it down. I can’t get it wrong. And I definitely can’t just reprint the PowerPoint slides.

What follows that kind of session is often hours of digging: reading papers, cross-checking terms, calling researchers to confirm I’ve got it right. That’s the part nobody sees when they read the finished piece. But it’s where the real work happens — where jargon gets transformed into meaning.

For me, covering a conference isn’t just about sitting in a room and listening. It’s about deciphering a language I didn’t grow up speaking and turning it into a story someone will actually want to read.

It gets easier each time. The more I do this, the more familiar the terms become, and the faster I can spot the story beneath the science. And truthfully, I love it. Every article is a chance to learn something new — and that’s the best part of the job.

About the author

Don Norman

Don Norman

Associate Editor, Grainews

Don Norman is an agricultural journalist based in Winnipeg and associate editor with Grainews. He began writing for the Manitoba Co-operator as a freelancer in 2018 and joined the editorial staff in 2022. Don brings more than 25 years of journalism experience, including nearly two decades as the owner and publisher of community newspapers in rural Manitoba and as senior editor at the trade publishing company Naylor Publications. Don holds a bachelor’s degree in International Development from the University of Winnipeg. He specializes in translating complex agricultural science and policy into clear, accessible reporting for Canadian farmers. His work regularly appears in Glacier FarmMedia publications.

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