Seeing agriculture from a different perspective

While I was at Agritechnica in Hanover Germany last November, I had a chance to talk shop with a few farmers from other parts of the world. It was a great opportunity to find out what matters to them and how they see agriculture’s future. Speaking with Ralf Küsel, a mixed farmer from South Africa, […] Read more

AGCO further improves parts distribution

In early February, members of AGCO’s senior North American management team made the trip to Woodstock, Ontario, for yet another of that company’s ribbon cutting ceremonies. And there have been quite a few in the past couple of years, as the brand makes some concrete moves toward improving its manufacturing and parts distribution infrastructure. The […] Read more


Brand it

  It hasn’t been that long since Canadians were busy unwrapping Christmas presents under trees. And it’s a safe bet that prairie farm kids received their share of scale model farm toys and clothing branded with their—or Dad’s—favourite machinery name. Those toys, caps, T-shirts and the like actually generate a substantial amount of revenue for […] Read more

New F 150 is no lightweight

“When you spend nearly four decades at the top of the pickup truck market, you learn some things,” is the leadoff line on Ford’s release to the media introducing the 2015 F150. What Ford seems to have learned best is how to keep ahead of the competition when it comes to truck sales numbers. The […] Read more


Help for a good cause

It seems so many institutions in this country that once were entirely wards of the state now count increasingly on charitable donations to keep operating. Our local hospital, for instance. When the old building became unusable, the town had to raise several million dollars on its own before the province would commit any funds to […] Read more

You never know who you’ll meet

Looking back on this year’s Agritechnica, I can’t help but think how extraordinary it was to travel so far from home and run into so many people I knew or were from Canada. Despite being travelling half way around the world, it seemed I was still among friends and familiar faces.   As I walked […] Read more


Agritechnica wraps up

Last Sunday I checked out of my Hanover Germany hotel room and grabbed a cab to the airport for an early morning flight. 22 hours, three flights and a 2 ½ hour drive later I went to sleep at home in Rural Saskatchewan. I’d been in Germany for a full week, taking in every day […] Read more

Agritechnica 2013 kicks off

Two days ago, the 2013 edition of the Agritechnica machinery show kicked off in Hanover Germany. But just calling it a machinery show doesn’t really do it justice. After spending two days on the grounds, I’d have to say this show gets better every year.   When it comes to physical size, the number of […] Read more


Industry insight from Rocky Mtn. Dealership execs

Standing at a table in the concessions area of Winnipeg’s MTS Centre, I had a chance to have a beer and a candid conversation with Garrett Ganden, chief operating officer of Rocky Mountain Dealerships, Inc. With 38 Case IH and New Holland outlets in the West, Rocky is Canada’s giant in the ag equipment retail […] Read more

Marketing lessons not learned

Ever since A&W’s TV commercials starting touting the premium quality of beef in their burgers—which is produced without added hormones—many tweets, blogs and comments in the agriculture media have been filled with contempt for a company that has the audacity to in any way imply that what Canadian mainstream beef producers ship to market isn’t […] Read more