Merlo retools

As he stood in front of a group of Canadian dealers and customers at his Cuneo, Italy, facility, Amilcare Merlo, owner of the company that produces Merlo telehandlers, explained that his firm was in the midst of a 150 million Euro (C$208 million) reinvestment project. It’s aimed not only at updating the brand’s manufacturing facility,[...]

MyNewHolland.com goes mobile

In 2014 New Holland launched a website called MyNewHolland.com. It is open to anyone to use. Anyone visiting it can engage in ag-related discussions, enter contests or access some services. But for New Holland equipment owners, it can be personalized to help maintain and operate their machines. Owners of New Holland equipment can access other content[...]


New Holland expands PLM Connect

At a media briefing at New Holland’s North American headquarters in Pennsylvania last July, marketing managers updated journalists on the brand’s then-pending expansion of its PLM Connect telematics offering. The official public introduction was made at the U.S. Farm Progress Show in August. At the company’s test facility, Jordan Milewski, brand marketing manger, gave members[...]

Cattle bred for Australia’s north

There probably isn’t a cattle farmer anywhere across the Canadian prairie in January that wouldn’t gladly trade places with an Australian farmer, particularly when the mercury disappears in the bottom of the thermometer. But the generally balmy climate down under isn’t without its challenges for stock growers either. The conditions cattle must contend with in the northern[...]


Is soil compaction affecting your yield potential?

We’re subsoiling soils all over this planet. People have been doing it for tens and tens of years, successfully,” said Elston Solberg, senior agri coach and president of Agri-Trend Agrology, during a field day near Liberty, Saskatchewan. “It’s going to be a big part of agriculture in Western Canada as sure as I’m standing here.[...]