A new line of ag chemicals to be distributed through Farmers of North America (FNA) is waiting on federal passage of a new regulatory process for generics, the group says.
The Saskatoon-based group, which brokers deals for lower-cost imports of ag inputs on members’ behalf in the West, Ontario and Quebec, on Wednesday launched a new brand, “MPower,” under which it plans to expand competition in the farm chemical sector.
The MPower line, launched in Saskatoon during Crop Production Week, is expected to have “as much or more” impact on competition as the group’s distribution of the generic glyphosate product Clearout 41 Plus.
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“By aggressively working with crop protection partners, four technical active ingredients have been registered with (Health Canada’s Pest Management Regulatory Agency, or PMRA) with a half dozen others in the pipeline,” the group said Wednesday.
“We have four technicals and are somewhat delayed in the machinery of government in getting final end-product approvals, but expect to have them by spring,” spokesman Darren Palendat said.
The “machinery” in question is a new generic regulatory process, Protection of Proprietary Interests in Pesticide Data (PPIP), which is “yet to be passed into regulation,” FNA said.
MPower will be the brand for all FNA-approved and -distributed ag inputs, whether supplied through private labeling, direct manufacturer negotiations or direct-from-FNA service, the group said.
A “high priority” for FNA member farmers is MPower’s Wild Oat and Wild Millet product for cereals, the group said.
“We’ve been getting demand from our members to create a competitive alternative to the wild oat products for at least five years,” Palendat said. “We are ready to supply that demand and improve farm profitability yet again.”
