GFM Network News


Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more

If a situation is becoming stuck, 
try asking the other person how they 
would like to
move forward.

A new frame to see transition possibility and movement

Here’s some language tools to use to help persuade and influence others

If you’re fighting storms or sorting cows, grab five minutes to soak this story in. You cannot neglect tending to the needs of your cows. Let’s talk about embracing the same urgency with your farm transition conversations. My speaker friend Shelle Rose Charvet, author of Words that Change Minds, has tools for better language that […] Read more


Froese: When brothers don’t see eye to eye

One of the bulls in the middle of the farmhouse that we need to chase after is the undiscussabull of “my brother would never agree to that.” These transition conversations are as fresh as a newly minted cow plop, and they stink, too. “Elaine, my dad is great to work with, but he won’t stand […] Read more

When seeding pressure mounts, we all need to be reminded to extend grade to one another.

Calibrate yourself for seeding, create positive responses

Be aware of how you’re reacting to the farm team when under pressure

Getting machines ready for seeding launches farmers out of bed in anticipation of a new season. “How are you calibrating yourself for seeding stresses?” As we age, are we open to change behaviours and do a “reset of our default habits” to create a more positive culture on our farm team? Peter Drucker said “culture […] Read more


Six steps to better consumer conversations

The science is worth learning. Gaining knowledge about why consumers behave the way they do and make the decisions they do is essential to building constructive, forward-thinking dialogue, engaging in artful and “value-added” arguments, and educating and influencing your audience. One way to gain insight into how the human brain processes information is by exploring […] Read more

Ten things farm moms really want

It would be fun for you to be a fly on the wall of my office when the calls from farm moms come in. They range in age from 33 to 93. Regardless of your age or stage as a farm mom, I bet there are things that you would like to be able to […] Read more


The power of a letter to get unstuck

Sometimes we have to go back to basics in order to keep healthy change happening on our farms. Lately in my transition seminars I have been encouraging frustrated young farmers to write a letter of intent to their founding parents. People who are stuck with a large degree of anxiety and overwhelm from not knowing […] Read more

How to talk with your boomer parents

Seeds of Encouragement: Here’s some tips that may be helpful to do just that

As a Hudson Institute Certified coach I’ve been taught to always ask, “How old are you?” This is not rude. This is a helpful piece of information to assess what key issues need to be talked about. Scott Zimmer of Bridgeworks has helped me with decoding helpful language for communication between the generations. Here’s some […] Read more


How to have your voice heard

Here's some tips to have your opinions and ideas count at the farm decision-making table

I’ve consumed a bit too much chocolate in my adventures at the Hershey Lodge in Pennsylvania. You are given a large Hershey bar at check-in, a bag full (over 10 chocolate kisses with room service breakfast) and chocolate butter at the banquet table. Even the shampoo and conditioner smell like chocolate! Many women love chocolate. […] Read more

Stopping the conflict avoidance dance on your farm

Here’s some ways to engage in constructive conversation

You are likely exhausted from harvest as you have grabbed this paper for a few moments of “downtime.” Harvest stress gives everyone on the farm team a chance to show their true colours as to how they manage mistakes and high tension. My question for you is, “Are you tired of the conflict avoidance dance […] Read more