GFM Network News


(Weetabix.ca)

Post tucks into British breakfast cereal Weetabix

London/Shanghai/New York | Reuters — Post Holdings is buying leading British breakfast cereal brand Weetabix from China’s Bright Food Group for 1.4 billion pounds (C$2.4 billion), giving the U.S.-focused company a European base on which to build. The combination will help Post’s existing brands, which include Honey Bunches of Oats and Grape-Nuts, to expand overseas, […] Read more

(Weetabix.ca)

Four food firms said preparing bids for Weetabix

London | Reuters — The third-biggest U.S. cereal company, Post Holdings, and the U.K.’s Associated British Foods are among a group of four bidders vying for British cereal brand Weetabix, sources familiar with the matter said Friday. The 84-year-old business could fetch at least 1.5 billion pounds (C$2.48 billion), based on a valuation of more […] Read more