With farmers across Canada and the U.S. embracing mobile technologies and devices, a new Guelph, Ontario based company, AgNition Inc., will design, build and deliver mobile-enabled tools to farmers, according to the company’s latest press release.
Smartphone uptake in agriculture is predicted to surpass 40 per cent in North America by the end of 2011. “Many farmers are already using BlackBerry devices and iPhones to stay productive when busy and on the move. We see great potential for mobile-enabled apps and systems to make these devices even more productive for producers and agri-business professionals,” says AgNition president Rob Hannam. “It’s our goal to build a suite of mobile products that meet the specific needs of agriculture and deliver real value to the user.”
Hannam emphasizes that AgNition Inc. is not about custom-building apps for other companies. Primary producers and agri-professionals are the target audience. “There will be a rush of apps coming from various companies and organizations, but AgNition will focus on game-changing management tools that take advantage of the instant access and convenience that mobile technology affords.”