Why is this tractor upside down? “We’re turning customer support in its head,” said John Deere reps. With new connectivity, the company says dealers will see digital notifications when your equipment first starts to fail. They’ll be able to take a proactive approach and order in parts or send out a technician before your machinery actually breaks down.

Photo: Leeann Minogue


Large crowds gathered on the first preview day for John Deere’s new technology reveals. Many were looking for details around John Deere’s new X9 combine. While there was a prototype on display, technical specs were not available at the show.

Photo: Leeann Minogue


This Case IH tractor is decorated with a spiderweb design, demonstrating the company’s involvement with DataConnect. DataConnect will allow farmers to share data between John Deere, CLAAS or Case IH machines without having to transfer data manually.

Photo: Leeann Minogue


AGCO’s Fendt IDEAL combine was on display with a twist: no steering wheel in the cab. Instead, you’ll be able to steer with just the joystick. The promotional signs claimed that, steering this way, you’ll be able to use 65 per cent less muscle activity.

Photo: Leeann Minogue


Agritechnica takes place every second year. In 2017, there were 458,000 visitors from 128 countries. Of these, only 3,478 were from North America.

Photo: Leeann Minogue