Step aside Canadian Tire money, there’s a new currency in town. AGCO’s parts division is getting on board the corporate money train, too. It’s introducing AGCO Cash as part of the company’s “Field Ready” initiative to help growers gear up for spring seeding. Under the new program, farmers who make early parts purchases qualify for AGCO Cash, which can be used to pay for future parts purchases during this summer’s growing season.
“With AGCO Cash we’re able to provide the best of both worlds,” says Jeff Terlep, director, sales and marketing, for AGCO Parts. “Growers work with their AGCO parts dealer to purchase a pre-season list of parts needed to keep their equipment performing at optimum levels. And, by purchasing these parts prior to the season, they’re rewarded with a ‘comeback offer’ toward another parts purchase during the season.”
Just how much AGCO Cash do those early purchases generate? For purchases of $250 or $500, growers get 10 per cent back. But for purchases of $1,000, that percentage jumps up a little, netting $125.
Any part purchased from an AGCO dealer between March 15 and April 30, 2010, qualifies for AGCO Cash. To get it, though, producers will have to participate in a mail-in program. But anyone in the market for AGCO parts should buy everything they need in one transaction during the qualifying period. There is a limit of one AGCO Cash coupon per household.
Once issued, AGCO Cash is only good for 90 days at an authorized AGCO dealer, so don’t throw it in the glove box with all that old Canadian Tire money and forget about it. For more details on AGCO Cash, visit www.agcoparts.com.
Scott Garvey is machinery editor for Grainews.