SeedMaster management is now so confident their drills can do a better job in the field than any competitor’s offering, they introduced the launch of the brand’s SuperSeed buy-back program during Canada’s Farm Progress Show in Regina in June.
Here’s the scoop. If after three years of use, a SeedMaster drill hasn’t outperformed any other new hoe or disc drill and boosted farm profits, growers can ask the company to buy the drill back. The guarantee is limited to drills with the most common sizes and configurations.
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At an open house held on the company’s research farm near Langbank, Saskatchewan, in late June, SeedMaster staff helped explain why they believe their drills are capable of boosting profits.
Since 2012, the company has been comparing seeding results on farms across Saskatchewan. Owen Kinch, SeedMaster’s research farm manager, presented a summary of the research findings, which included a comparison of seed survival rates. He explained the results show SeedMaster drills, which use dedicated product delivery lines from the meter to each opener, have consistently delivered higher seed survival rates than drills using distribution towers.
“The UltraPro meter is very, very gentle on the seed,” he said. “And gentle delivery, we’re not blasting that product through the (distribution) towers. We’ve done this (study) for two years now. Basically, we’ve looked at what are SeedMaster customers achieving on seed survival. The ultimate goal is to provide that information to all the users so they can make more informed decisions.”
“The 2013-14 combined results showed an 8.8 per cent difference,” said Kinch. “That’s on 40 farms over two years.”
Kinch said those improved survival rates result in a direct profit increase of about $7.20 per acre, when estimated using $12 canola. With a 67 per cent seed survival rate compared to 58 per cent, growers could reduce their per-acre seeding rate from 4.5 pounds per acre to 3.9 and still achieve a target stand of five plants per square foot.