Several weeks ago I noticed a post on Twitter from someone who described one western Canadian farm show as being “like Agritechnica, only smaller.” I assume that description was somewhat tongue-in-cheek. The truth is, there really isn’t any other farm equipment show remotely like Agritechnica. This show, held in Hanover Germany every two years, stands apart from every other equipment event in nearly every way possible.
First, consider the scale of it. Almost the entire event is staged indoors, inside roughly 30 massive buildings that together enclose over 90 acres of floor space. And all 15+ kilometres of aisles are carpeted! Occupying all of that show area this year were 2,803 exhibitors from 53 countries. A few of them were selling equipment-related swag, but all were directly ag equipment related. There were no foot massagers or kitchenware being hocked at this event.
An unbelievable 450,000 visitors came to the 2017 show from 138 countries.
The show also offered an ongoing series of seminars and events in everything from “green technologies” to a conference of engineers. The engineering conference alone attracted over 1,000 researchers, scientists and engineers from all around the world according to the organizers.
The show gave every attendee a look at what the machinery dealers are selling now, what they’re about to start selling and what they may be selling in the more distant future. So you see, no other farm equipment show even comes close to that.
But the best way to demonstrate what Agritechnica is about is to show it in pictures, so here are some of the sights that stood out to us at this year’s event.