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Ram offers colour-matched pickups

Harvest Edition models available in Case IH red or New Holland blue livery

Are you a Case IH or New Holland guy or gal through and through? If so, it’s now possible to extend your favourite brand colour right down to a new Ram pickup truck.

Ram’s new Harvest Edition 1500, 2500 and 3500 models will be available with authentic farm equipment colours from those two brands. But that’s not too surprising. Ram trucks, Case IH and New Holland are all part of the of FCA Global (Fiat) conglomerate. So it all amounts to a bit of cross promotion for the company. But as Jerry Seinfeld might say, “Not that there’s anything wrong with that.” (You have to have been a fan of his show from the 1990s to get the meaning of that reference.)

What other options do you get with the Harvest Edition trucks, which debuted early this fall? There are quite a few, as it turns out.

The Harvest Edition is available in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-liter HEMI V8, 6.4-liter HEMI V8 and 6.7-liter Cummins turbo diesel.

The company says the trucks are decked out in features that help make them better work trucks and more capable on rough country roads. That includes a ride-height increase of about one inch on the 1500 along with aggressive on/off-road tires. All the models get a “premium exterior appearance package.” There are things like tubular side steps and a sprayed-in box liner. And, of course, the options list goes on and on.

If you like the features on the Harvest Edition Rams, but can’t bring yourself to drive one with a colour from “one of those brands”, the trucks can also be ordered in Bright White or Brilliant Black, so they won’t clash with the green, yellow or other shade of red equipment parked in the farmyard.

About the author

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Scott Garvey

Scott Garvey is a freelance writer and video producer. He is also the former machinery editor at Grainews.

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