Weblogs started out as online journals. Early versions go back to the ’70s, but it was not until about 2000 that we started seeing the steady rise of weblogs — shortened to “blogs.” Now there are 130 million or more of them, according to an article in Inc magazine, November 2009 issue.
I do not have a lot of experience with blogs, but have used them when I am looking for specific information or opinions on something that is not really a verified fact. In our business we are also working with them on a limited basis to help people increase their followings.
Here are a few ag-related blogs I came across while searching. This is NOT an endorsement of any of them and I have not reviewed them other than the concept of what they are attempting to do. One issue some people have with blogs is the lack of control over what people post — meaning some blogs can be full of colourful language and inappropriate content.
The blog at www.foodandfarmingcanada.comis one of the first ones I visited that has good rankings and looks credible. The angle on the content is the connection of food and farming, which I think is an important connection to understand.
eye because of the caption: Organic micro farming with two acres and some tools. It offers a daily photo journal.
The grain markets blog at www.dtnprogressivefarmer.comis getting into where I see a good fit for blogs. If I can find someone who seems to have a good handle on the market and they are willing to provide their comments every day, I would be willing to check it out. When you look at this site notice all the advertising images and links. This is one of the main reasons why someone sets up and spends time on a blog.
The basic marketing model for a blog is to select something you have knowledge on and may be somewhat controversial. That can draw a following to your site. Once you have traffic, start selling advertising links and watch the money roll in.
Thinkoutsidethebarn. mda. mo.govhas a catchy title. It has lots of content on how to promote Missouri agriculture, which is something we need to be doing in each of our respective markets.
When looking for crop production blogs, I found www.getmorebushels.com/blog.aspx.It looks like a collaborative commercial venture but still has some good content in the postings I scanned.
IF I WROTE A BLOG…
It would have to be on a topic that I have a depth of knowledge so I can make daily contributions. If you can’t commit to a regular frequency of at least once a week, it is difficult to get and keep followers. Secondly, I would have to decide why I was doing it. If it was something that was a passion of mine — like sales — then I could use the blog to share ideas with other people and to bring in ideas. If it was something I was doing as a business venture to sell advertising off of, I would pick something that has lots of demand from advertisers. All I have to do is look at a market and see who is doing all the advertising and that gives me the angle on the blog.
Sometimes we underestimate how interesting our lives might be to someone else and a blog is a perfect tool to let people from around the world know what it is like to be in your shoes, to know what you know, and think like you think.
For more info, try a Google search on “how to start a blog.” You will have 701 million search results to choose from, but the first three should cover the basics.
Allan Dubyts is the CEO of SafeAndCertified.comin Winnipeg. SafeAndCertified helps businesses save money and better train their people using online training and testing.