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National turkey agency rebranded

Market research suggests Canada’s turkey consumers may better relate to the Canadian Turkey Marketing Agency’s (CTMA) work, now that it’s stuffed its name with farmers.

Made effective March 26, the agency now known as Turkey Farmers of Canada (TFC) said in a release that the name change “better reflects our organization’s membership and business activity.”

As well, TFC said, consumer and industry research shows Canadian consumers “appreciate and understand a name that is reflective of a Canadian product and the involvement of Canadian farmers.”

“Our organization represents the voice of Canadian turkey farmers, both domestically and internationally,” TFC chair Mark Davies said.

“The name Turkey Farmers of Canada is straightforward, appropriate and an accurate representation of both our membership, and the business we conduct,” said Davies, who hails from Centreville, N.S. and represents the Nova Scotia Turkey Producers’ Marketing Board at the national level.

The CTMA was originally formed under the federal Farm Products Agencies Act in 1974. Its objectives are to administer the supply management system for turkeys in Canada, encourage co-operation throughout the turkey industry and promote consumption of turkey in Canada, while also acting as the voice for Canadian turkey farmers.

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