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Manitoba launches organic directory

Manitoba’s provincial government kicked off its “Organic Week” with the launch of a new organic directory expected to connect local, certified-organic food sources with buyers.

The directory “will simplify the purchasing process by helping the public find local organic suppliers for a variety of excellent food products,” Agriculture Minister Rosann Wowchuk said in a release Tuesday.

“Local markets are often the first line for sales growth and the best way to increase sales is to make sure buyers can connect with local sellers.”

The directory is expected to be of use not just to consumers but to restaurants, retailers, food handlers and processors, the province said.

Boosting sales of locally-produced organic products is part of a provincial strategy to encourage producers to consider diversifying their production plans and reach new markets, Wowchuk said Tuesday.

The province funds an organic transition program meant to support Manitobans interested in securing certified organic status for cropland, pasture, livestock operations or processing facilities.

Organic Week in Manitoba runs until Friday.

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