Le Bulletin to join Farm Business Communications

One of Quebec’s most storied farm publications is poised to join the house of Country Guide, Grainews and Canadian Cattlemen.

Vancouver-based Glacier Media on Wednesday announced a deal to buy 15 trade publications from Rogers Publishing, including the monthly French-language farmers’ magazine Le Bulletin des agriculteurs.

A company official confirmed Wednesday that Le Bulletin will join Glacier’s Farm Business Communications, the Winnipeg-based publisher of Country Guide, Grainews, Canadian Cattlemen, the Manitoba Co-operator, Alberta Farmer Express, Horses All and AGCanada.com.

The sale, which is expected to close May 27, also includes 14 other trade publications and digital brands, together with their associated readership databases and web presences, Glacier said in a release.

The other properties, most notably including Canadian food industry journal Food in Canada, will join Glacier’s Toronto-based trade publishing division, Business Information Group.

The acquisition is expected to allow Glacier to “expand the company’s growing print and digital footprint in the Canadian agriculture and food media industry.”

Financial terms of the sale were not disclosed Wednesday.

“Most credible”

Le Bulletin, headquartered in Montreal and led by editor-in-chief Yvon Therien, now publishes 11 times a year and reaches over 12,000 subscribers.

The magazine, whose history in Quebec dates back to 1918 and whose contributors have included such notables as CanLit icon Gabrielle Roy, ultimately became part of Rogers Publishing through the Toronto media firm’s takeover of Maclean Hunter in 1994.

The magazine, according to its media kit, “targets cash crop, livestock and horticulture farmers whose main source of income is farming (and who) produce the majority of Quebec’s gross farm sales and represent the biggest purchasers of agricultural products and services.

“Free from political influence, Le Bulletin is considered the most credible and reliable farm publication in Quebec.”

Toronto-based trade publication Food in Canada, which reaches over 9,000 subscribers and is directed at companies in Canada’s food and beverage industries, dates back to 1941.

The trade magazine, which publishes nine times a year, also offers two quarterly supplements, Research Chefs in Canada and Accent Alimentaire sur le Quebec.

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