Healthy food communication ideas sought in Ontario

Ontario Agri-Food Education (OAFE) encouraging proposals to receive funds from its $450,000 Healthy Eating Program, which is aimed at communicating the health benefits of Ontario-grown food.

OAFE executive director Colleen Smith-Robinson says proposals are also encouraged from those outside traditional agriculture circles. “We have carefully considered our goals and objectives, target market and evaluation criteria. We are strongly encouraging applicants to look at non-traditional partners for success,” she said in a release.

Eligible recipients must be a legal entity and may include not-for-profit organizations and associations, cooperatives, marketing boards, government agencies and for-profit companies. Only Ontario applicants are eligible. Projects must target either children ages four to 12, 13 to 18 or the general public. All funds will be in the form of a grant and projects must be completed within two years of project approval. No limits have been placed on the funding for each project.

The deadline for submissions is 4 p.m. November 24, 2008 with announcements of Healthy Eating Program recipients is expected in February 2009.

Details of the Request for Proposal (RFP) can be viewed at the OAFE website at www.oafe.org. Questions about the RFP should be directed to Vanessa Sheppard, Projects Co-ordinator, at 905-878-1510 ext 41.

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