Agriculture and Agri-Food Minister Lawrence MacAulay has announced funding of up to $6.4 million over three years for Canada Beef Inc., the national agency for research and promotion.
A government release said the funds will support Canadian Beef’s three-year market development and promotion plan targeting key regional hubs in Asia, Europe, North America and Latin America.
“Canadian farmers and ranchers take pride in producing a premium-quality safe beef product. This investment will help strengthen the Canadian beef brand globally, leading to greater returns for our farmers and their families and continued growth in the middle class, ” MacAulay said in the release.
“The industry development funding Canadian cattle producers are able to leverage with their own investment is critical to positioning the industry for long-term growth and success in these lucrative markets,” said Canada Beef chair Jack Hextall.