Feds fund Asia-Pacific food marketing efforts for western processors

The federal government is touting a recent funding announcement as a key to expanding markets for Western Canadian food processors in Asia Pacific countries.

The feds, through the Western Economic Diversification fund, are providing close to $1 million in funding to “help increase the availability of Western Canadian value-added food product exports in Asia-Pacific markets,” according to a government release.

“Western Canadian producers process some of the best food in the world, and today’s announcement will help them grow and create jobs by expanding their market opportunities,” said Lynne Yelich, Minister of State  for Western Economic Diversification in the release. 

Saskatchewan Food Processors Association, Inc. (SFPA), as the lead organization, will in partnership with similar associations in Manitoba, Alberta and British Columbia, and with Food Beverage Canada, direct trade missions to and from China, Hong Kong, South Korea, India, Malaysia, Pakistan, Philippines, Thailand, Cambodia and Vietnam. This is an ideal opportunity to market existing food products to these countries and also develop new value-added food products based on the needs of Asia-Pacific consumers. 

“This funding will be instrumental in developing and implementing a multi level strategy for assisting and growing the Western Canadian Food Processing industry in Western Canada,” said Darrell Schneider, Chief Operating Officer of the Saskatchewan Food Processors Association. 

This marketing initiative is projected to return approximately $13.5 million  in sales and foreign direct investment from Asia-Pacific countries to  Western Canada over the next four years.

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