FCC boosts “4-H 4-Ever” funding

Farm Credit Canada has renewed and raised its cash support of the Canadian 4-H Council’s “4-H 4-Ever” promotional program.

The federal farm and agribusiness lending agency has pledged $250,000 to the program for each of the next four years, up from its total commitment of $600,000 when it helped launch the program in October 2006.

“4-H 4-Ever” kicked off in 2006 with a four-month national ad campaign across web, radio and print media, to be followed up with direct grassroots-level funding support for 4-H clubs, support for volunteer training and development and other awareness activities.

As part of the expanded partnership announced Thursday, the 4-H Council and FCC said they’ve developed a new program to provide club-level funding and support. Rural 4-H clubs nationwide will be able to go through an application process for funding through the Canadian 4-H Council.

FCC’s investment will also be directed toward increasing awareness of 4-H in Canada, as well as membership and volunteer recruitment, the council said in a release Thursday.

“The FCC 4-H 4-Ever program is an excellent way to encourage sustainability of the 4-H program and provide support to assist in creating new initiatives and growth of the program across Canada at the club level and beyond,” Lyndon Carlson, FCC’s senior vice-president of marketing, said in the release.

“This donation from FCC and their commitment to 4-H will go a long way in strengthening the 4-H program across Canada, particularly at the club level,” council president Judy Shaw said in the same release.

The council noted that FCC has supported 4-H at the national level for 20 years, including its involvement with the recent “Make Your Escape” and “Join 4-H Again” campaigns.

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