Dueling events to mark dual market

The Canadian Wheat Board, at least as we’ve known it since 1943, comes to an end at midnight on Tuesday, July 31. At least three events are planned, each with a different perspective.

CWB officials, who have already stopped using the organization’s old name, hold a news conference Tuesday morning to mark the "historic move into the new marketing era." CWB President and CEO Ian White along with chair Bruce Johnson and the other members of the CWB board of directors will unveil a new corporate visual identity and "relay business-related information."

The old CWB logo was removed from the building last week, and a new one is in place ready to be unveiled.

Meanwhile, just down the street at the Pantages Playhouse Theatre, the Keep the CWB Coalition has organized an event to "protest Canada’s grain casino," while in Saskatoon, Agriculture Minister Gerry Ritz has invited media to "talk about the dawn of Marketing Freedom for the Western Canadian grain industry."

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