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CEMA now “Egg Farmers of Canada”

Canada’s national egg marketing agency has officially renamed itself Egg Farmers of Canada.

The Canadian Egg Marketing Agency (CEMA), as the agency has been known for over 35 years, announced Monday that its official name and logo change has taken place.

In a release Friday before the official launch, agency president Laurent Souligny said he felt the new corporate identity comes at a good time, because when you talk to people, they have a lot of respect for farmers.

“With the CEMA name, which we’ve had

since 1972, there were always some misconceptions that we may have been a
government institution. But with Egg Farmers of Canada, there’s no mistaking
the fact we’re farmer-led and farmer-driven.”

“We did research across Canada to find out what consumers thought about the organization that represents egg farmers,” Souligny wrote in a separate press release Monday. “What we found, was that people wanted us to highlight the fact that we are farmers, we are Canadian and we are dedicated to quality.”

The rebranded organization also announced it has moved its offices to a building at 21 Florence St. in Ottawa, which it will occupy along with the Canadian Federation of Agriculture, Dairy Farmers of Canada and Canadian Hatching Egg Producers.

The organization has also now changed its website URL to, which it bills as “the official location for everything eggs.”

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