Brandt buys GeoShack’s Ontario business

Deal makes equipment firm the exclusive Topcon dealer for Canada


Farm, forestry and construction equipment maker Brandt is about to buy itself a lock on the market for Topcon GPS equipment in Canada.

The Regina-based Brandt Group announced Wednesday it has reached a deal to buy the assets of GeoShack Canada Co. and the Canadian assets of Inteq Distributors, both owned by Dallas-based Ultara Holdings.

In Ontario, GeoShack is billed as the “long-time exclusive supplier” for Topcon Positioning Systems equipment, including sales, service, and rentals of GPS and other equipment for the ag, construction, survey and engineering industries, through locations in Toronto, Ottawa and London.

California-based Topcon’s agricultural products include precision seeding, spraying and harvest equipment as well as autosteer and guidance systems.

Formed in 1995, Geoshack expanded to Ontario in 2003 when it merged the Toronto- and Exeter-based businesses of Laserline Ontario with those of three other independent distributors in Texas, Ohio and Michigan. Outside Ontario it will still have 16 U.S. locations in eight states.

The GeoShack deal, on top of Brandt’s “pre-existing Topcon footprint” in Western and Atlantic Canada — and a new separate agreement in which Topcon has assigned distribution rights to Brandt for the Quebec market — makes Brandt “the exclusive dealer for Topcon construction and geopositioning products for all of Canada.”

“The territorial expansion of the Brandt operation will scale our presence and penetration in Canada,” Eduardo Falcon, general manager for Topcon’s geopositioning group, said in a separate release.

Brandt’s other acquisition, Inteq Distributors, is a “complementary business” with a distribution centre at Exeter, Ont. providing sales and service on “an extensive selection of construction instruments, optical equipment, survey supplies and accessories.”

The deal with Ultara is expected to close June 26, giving Brandt what it calls a “comprehensive retail footprint to supply premium geopositioning equipment to Canadian construction and forestry contractors, engineering firms and survey companies.”

“We are very excited to add this highly respected team along with these key product lines and support services for our customers in Ontario and Quebec,” Brandt CEO Shaun Semple said in Wednesday’s release.

“The combination of the GeoShack team and Brandt’s national infrastructure is going to be powerful for Ontario customers,” GeoShack president Scott Beathard said in the same release.

“We’ve worked very hard to build strong relationships and a solid operation in the Ontario market over the years and we’re completely confident that Brandt will continue to grow the business and provide unmatched value for clients in that market.” — Glacier FarmMedia Network

About the author


Editor, Daily News

Dave Bedard

Editor, Daily News, Glacier FarmMedia Network. A Saskatchewan transplant in Winnipeg.



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