Canadian Cattlemen’s Association past-president Brad Wildeman has been elected as chair of the board of Canada Beef Inc., the new organization formed by the merger of Canadian Beef Cattle Research, Market Development and Promotion Agency (National Check-off Agency), Canada Beef Export Federation and the Beef Information Centre.
Wildeman is a feedlot operator from Lanigan, Saskatchewan. “I welcome the challenge of being the first board chair of Canada Beef Inc.,” he said in a release. “The Canadian cattle and beef industry made clear their desire for one national independent agency to conduct the industry’s marketing, promotion and research activities. With the establishment of Canada Beef Inc., we have accomplished this.”
Also elected as officers of the 2011-2012 CBI board were Dane Guignion (Manitoba Cattle Producers Association) as vice-chair; Brian Read (XL Meats) as planning and priorities chair; Scott Ellerton (Sysco Canada Inc.) as finance/audit and program performance measurement chair; Mike Kennedy (Cargill Foods) as international beef trade access policy advisory chair; and Chuck MacLean (president, Alberta Beef Producers) as governance chair.