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BIC launches online beef promotion en francais

The national Beef Information Centre has gone live with a French-language version of its consumer information website.

The new site, Boeufinfo.org, “allows French-speaking Canadians easy access and understanding of the goodness Canadian beef has to offer,” BIC said in a release Wednesday.

“As a national organization representing Canadian beef producers, we feel it is important to have our information available in both official languages, reaching as many Canadians as possible,” said Ron Glaser, executive director of communications for BIC, which already operates an English-language consumer site at Beefinfo.org.

The site went live May 22 and is being promoted this summer on Canadian French-language consumer websites such as Chatelaine, SOS Cuisine and Selection, among others, BIC said.

“The goal of the French language site is the same as that of the English language website — to target light beef consumers and provide them with information to modify their consumption behaviour,” said BIC, the beef market development division of the Canadian Cattlemen’s Association.

“The content communicates helpful recipe, buying, preparing and inspiring information for all things related to Canadian beef.”

The French-language site also includes a section geared toward health professionals and another toward food media, BIC said. “Targeting the media allows BIC to ensure the positive messages around Canadian beef are available to media with a simple few ‘clicks,’ and allow BIC to reinforce the benefits of Canadian beef products.”

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