Ag ad agency to boost online presence

Calgary marketing and PR agency AdFarm plans to cast a wider marketing net online to reach North American farmers where they surf.

The company, which focuses strictly on clients in North America’s ag, food and rural development sectors, announced Thursday that it’s formed an “exclusive alliance” with Rare Method Interactive Corp., another Calgary agency focused on online and interactive marketing.

AdFarm, whose clients include Viterra, UFA, Brandt, Spitz and Agrium, will work with Rare Method to add online marketing and web development to the agency’s portfolio and meet what the companies described as a growing need for online marketing in the ag sector.

“This is a collaboration that will allow AdFarm to respond even more
efficiently to our clients’ needs in an extremely competitive marketplace,” Nolan Berg, AdFarm’s CEO, said in a release Thursday. “With Rare Method on board, we will be expanding our reach even further.

“This is a logical move that will ensure our clients continue to receive
the best marketing strategies and solutions across all channels.”

“The world is becoming smaller, more competitive and more
digital so this strategic partnership will give AdFarm’s clients a distinct
advantage,” Rare Method president Tom Short said in the same release.

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