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Beef marketing workshops

There will be six
one-day workshops across Alberta in early March bringing together cow/calf
producers to better understand the beef markets, to discuss insurance price
programs, and to identify market opportunities.

2011–Strategies Moving Forward is a one-day workshop that looks at beef trends,
explains some available tools for risk management, and helps cow/calf managers

calculate their bottom line. The workshop locations include:

    March 1, Fairview

    March 2, Mayerthorpe

    March 3, Ponoka


none;text-autospace:none">    March 8, Claresholm

    March 9, Hanna

    March 10, Vermilion

This workshop is a
partnership effort between Alberta Agriculture and Rural Development, Alberta
Beef Producers, Agricultural Research and Extension Council of Alberta (ARECA)
and Agriculture Financial Services Corporation (AFSC). Presenters will discuss
strategies for reducing the two largest costs to cow calf operators –
replacements and feed. Speakers will vary at the locations, but presentations

will be similar.”

“The beef industry
has been a very trying business for the last seven years,” says Grant Lastiwka,
grazing/forage/beef specialist with Alberta Agriculture. “Lately, calf,
yearling and fat prices have risen and by all appearances will be staying up
for some time. Some of the themes that will be considered at the workshops are
strategizing to make a profit in the years ahead; answering how cow/calf
operators could profit more fully in the next few years and build back lost
equity; retiring wealthier a few years from now; running a financially stronger
cow/calf–yearling business in the future; and, taking advantage of sound
financial opportunities that may allow involving the next generation.”

The objective of
this series of workshops is to get cow/calf managers together for ‘idea
networking’ and gaining a better understanding of the risks and opportunities
in future beef markets, discussing what financial performance indicators are
saying, demonstrating how to use the new Ranchers Return tool to determine
profit, and how the three new Cattle Price Insurance Programs work.

“Our goal for
seminar participants is that they will come away with a clearer picture of the
future beef cycle,” says Lastiwka. “We also hope that cow-calf managers will
leave with a few more ideas on profit making strategies to consider.”

Workshop cost is $25,
which is payable at the door. For further information and to pre-register,
contact Jacqueline or Ashley at the Agricultural Research and Extension Council
of Alberta at 780-416-6046. Pre-registration is required on or before the
Friday of the week before the workshop

“This is a seminar
for all cow-calf managers wanting to look critically at their operations now
and position themselves to take greater advantage of the near future,” says



About the author

Field Editor

Lee Hart

Lee Hart is editor of Cattleman’s Corner based in Calgary.



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