If you’re a fan of farm machinery
shows—and who isn’t—be sure to take in the Agritechnica preview
presentation, which will be held during the second day of the Western
Canada Farm Progress show.
On Thursday, the 16th,
representatives from Agritechnica, the world’s premier machinery
show, will be making a presentation about their next show. It will be
held in Hannover Germany from the 15th to the 19th
If you’re a manufacturer looking to
improve your position in the European market—or get established
there—you really should take in this presentation. Both
Saskatchewan Trade and Export Partnership (STEP) and Manitoba Trade
and Investment will be outlining their plans to help prairie
businesses set up displays at the show.
By going in with these groups,
businesses get the advantage of being part of a team, even though
each company is furthering its own marketing efforts. But getting
access to services like interpreters and assistance in setting up a
booth can make it possible for many companies, who may not have the
resources to do it on their own, to participate. And by positioning a
booth within a Saskatchewan or Manitoba pavilion, firms can really
get noticed. I’m told by manufacturing company executives who have
used this method that Canada has a pretty good reputation
internationally, and displaying your wares under the maple leaf makes
But even if you’re not a manufacturer,
Agritechnica also is worth seeing. Really, it’s the farm machinery
industry’s equivalent of the Detroit Auto Show. You’ll see one-off
prototypes of new equipment and get a look at what machinery
companies are focusing on for future trends. Kevin Hursh, a prominent
ag journalist here on the prairie, is working with STEP to put
together a junket for farmers interested in attending the show as
part of a group. He’ll be at the preview, as will I, so stop buy and
get your name on the travel list.
The preview presentation will be held
in salon 1 at 10:00am in the Queensbury Centre at Evraz Place in
Regina during the Western Canada Farm Progress Show. Check it out.
And by the way If you need an
incentive to go to the Regina show in the first place, here’s one.
You’ll be one of the first to see
Bourgault display this new giant air seeder cart. The company just
officially unveiled it at a dealer convention last week. It has an
impressive 980 bushel capacity. It’s just one of the new products
scheduled to make an appearance.