Last week, several members of the farm
media gathered at New Holland’s North American headquarters in New
Holland, Pennsylvania, at the company’s invitation. During the past
several years, NH hasn’t done a lot to get media attention, and this
was meant to be a new beginning.
Abe Hughes, II, NH’s vice president of
North American sales and marketing, said the company now has a new
management team in place, and they intend to talk a lot more about
marketing. Engaging the media will be an important part of their
strategy, so you’ll be hearing and reading a lot more about the
company in the future.
While we were at the corporate head
office, we were given a tour of many of the facilities at the
365-acre site. It started off a few blocks away at the original
factory building, which now houses residential condominiums, but the
building’s facade remains essentially as it first looked when it
housed all the firm’s operations, in the late 1800s.
From there, the company hired some of
the local Amish farmers to take us to the current hay equipment
assembly plant in a convoy of horse-drawn wagons. The city of New
Holland is in Lancaster County, which is known for its Amish
NH actually has an open-door policy at
the street and ask for a tour. But in case you’re not going to be in
Lancaster County anytime soon, here’s a look at some of what you’d
see if you did.
All NH balers destined for the North
American market are built there, along with a variety of other
implements. The process of building a round baler starts off with
individual component manufacture. Here, Phoenix Rann, operations
manager (rear), and a plant worker demonstrate how each part built at
this stage is checked to ensure it meets correct tolerances.
Some components are powder coated at
this station (notice the painter standing in the haze, which looks
Once all the parts are built, assembly
begins, which starts with the bale chamber. Paint is applied to
difficult-to-reach areas before the baler moves on.
Hitches are added.
The basic baler chassis is now built
and fully painted.
At the end of the line, balers wait for testing.
Here, a worker uses an electric motor
to run the baler and test all the systems before it’s declared
finished and ready for shipment.
Be sure to check future print issues of
Grainews, Country Guide and Canadian Cattlemen for articles on NH
machines and the new management team’s plans to move the company