The number of ways we’ve seen farm machines get into the Guinness World Records Book in past couple of years is imaginative to say the least. Some of those record setting efforts have come directly from brand marketing people, like my last blog entry which looked at setting a land speed record for a tractor and its tires.
This week, yet another notification of a brand’s work to make a world record splash showed up in my email. This time Ram trucks was behind it.
As part of its sponsorship of the Academy of Country Music Awards event last week in Arlington, Texas, the brand invited owners of Ram pickups to gather at the AT&T Stadium where the awards event was being held. They were there to take part in an attempt to break the record for the largest number of pickup trucks in a parade. (Yes, someone has actually already set a record in this category.)
The number organizers had to beat was 438. And they did it with cooperation from 451 American and Canadian owners who showed up with their Ram trucks for the rally. They then paraded through a 3.2 mile course around the stadium.
It’s no surprise the brand decided to do this in Texas, where truck ownership is eight percent above the U.S. national average. The company says it sells two-and-a-half times as many Rams in Texas as it does in the next leading state. And according to the production updates being released by all of the Detroit Three brands, pickup truck ownership is growing as a percentage of vehicle ownership across all of the U.S. and Canada.
The Ram sales numbers fall in line with the old adage that “everything’s bigger in Texas”. But judging by the number of pickups I see stopping in front of my local post office every day, I think we can challenge that notion. I think when it comes to pickups, nobody’s bigger than Saskatchewan.
So I’m throwing down the gauntlet. I say we could not only beat that record, we could crush it—although maybe not with a single truck brand. And where is there an easier and better place to do it than at a farm show? That’s where the number of pickups in the parking lot is always practically incalculable.
Of course this would take a little organizing.
So, maybe my own publisher who is launching the Ag in Motion farm show this summer near Saskatoon, will get behind me on this. After all, they have 320 acres of land to parade around. Maybe one of the pickup brands wants to pitch in and sponsor it? Or maybe someone like me who hates to see farm-related Guinness World Records set everywhere but here wants to help take on this challenge.
After all, the pairies are Canada’s bread basket, right? And when it comes to the farm equipment necessary to fill that basket, everything’s bigger in Saskatchewan. Even, I suspect, the number of farm pickup trucks.
Are you with me, or should we just consider this another example of me thinking out loud?