GFM Network News



FendtONE improves digital access

Among the key trends influencing machinery design across all brands today is operator comfort. As part of that, making digital control and access simpler and more intuitive has figured high for engineering priorities as well. AGCO’s Fendt brand has been working on those priorities too. The latest result of that effort is the introduction of[...]


Fendt expands its North American tractor offering

Fendt’s traditional home and main tractor manufacturing facility is nestled in picturesque Bavaria, in southern Germany, and it’s just a 35-minute cab ride at 210 kilometres per hour on the Autobahn from Munich’s airport. (Trust me on that.) The Marktoberdorf facility is extremely modern and builds the brand’s several wheeled tractor model lines. But here[...]

Merlo retools

As he stood in front of a group of Canadian dealers and customers at his Cuneo, Italy, facility, Amilcare Merlo, owner of the company that produces Merlo telehandlers, explained that his firm was in the midst of a 150 million Euro (C$208 million) reinvestment project. It’s aimed not only at updating the brand’s manufacturing facility,[...]


MyNewHolland.com goes mobile

In 2014 New Holland launched a website called MyNewHolland.com. It is open to anyone to use. Anyone visiting it can engage in ag-related discussions, enter contests or access some services. But for New Holland equipment owners, it can be personalized to help maintain and operate their machines. Owners of New Holland equipment can access other content[...]

New Holland expands PLM Connect

At a media briefing at New Holland’s North American headquarters in Pennsylvania last July, marketing managers updated journalists on the brand’s then-pending expansion of its PLM Connect telematics offering. The official public introduction was made at the U.S. Farm Progress Show in August. At the company’s test facility, Jordan Milewski, brand marketing manger, gave members[...]


Cattle bred for Australia’s north

There probably isn’t a cattle farmer anywhere across the Canadian prairie in January that wouldn’t gladly trade places with an Australian farmer, particularly when the mercury disappears in the bottom of the thermometer. But the generally balmy climate down under isn’t without its challenges for stock growers either. The conditions cattle must contend with in the northern[...]

Busting the soybean fertility myth

I think the way we’re fertilizing soybeans is atrocious,” said Dr. Fred Belows, a professor and researcher at the University of Illinois. “Soybean does not add nitrogen to the soil. That’s another one of those urban legends.”
Addressing those comments to a group of farm journalists, Dr. Belows was a guest speaker at Case IH’s 2014[...]


WCFPS offers a look at what’s new

As machinery editor here at Grainews, attending farm shows is an essential part of my job. Although for me — as for most machinery enthusiasts — having a job that requires you to walk through equipment displays hardly qualifies as work. And if keeping up to speed on what the machinery market has to offer[...]

These boots are made for Case IH fans

You’ve likely seen Caterpillar-branded boots and shoes, which have been available in stores nearly everywhere for years now. Case IH has decided to get in on that kind of merchandising action by introducing its own line of branded work boots. “We teamed up with Eastman Footwear to create a boot made for farmers who are[...]